The Perfect Fit Feline Foodologist™ is an expert in cat nutrition who recognises that all cats are unique and their diet should be tailored to suit both their lifestage and lifestyle. The Perfect Fit Feline Foodologist was brought in to help cat-owners - who are often unsure about what to feed their pet - understand more about their cat’s unique nutritional needs. The latest studies undertaken by Perfect Fit™ showed that over half of cat owners in the UK are unaware their feline friends prefer eating a high protein diet and how changes in lifestyle or lifestage will require a tailored diet.
The Perfect Fit Feline Foodologist, Abigail Stevenson, who is based at the Waltham Centre, is the driving force behind the science of the Perfect Fit range. An expert in feline nutrition, she is trained to find the correct diet to suit every cat’s individual lifestyle and lifestage, providing the ideal Macronutrient Profile (MNP™) to ensure optimum health (click here to find out more about MNP)
Abigail Stevenson explains, “Every cat is unique and their diet should reflect that. Cats require perfectly balanced nutrition, which is tailored to their individual age and lifestyle to ensure that they are happy and healthy. It’s important for owners to find the appropriate diet for their cat and one that is high in protein and low in carbohydrates - closer to what they instinctively prefer. Cats are obligate carnivores, which means they have evolved as meat-eaters and are not suited to eating cereals or sugars. Now that we are responsible for feeding our cats, we must choose their diet carefully to provide healthy energy levels to maintain their natural health.
Celebrity cat owners such as TV cleaning guru, Kim Woodburn are
lining up to be the first
to treat their pets to an exclusive private consultation with the Perfect Fit Feline Foodologist.
Kim Woodburn said, “We put so much focus on human nutrition ensuring we eat a balanced diet to reflect our body’s needs, but we’ve never really considered that our feline friends would have individual requirements depending on their daily activity.
“My cat Daisy is such a character, she loves racing around in the garden and rolling in the flower beds, but I never realised that she should be eating a diet that reflects her active way of life. Until I met the Perfect Fit Feline Foodologist I knew absolutely nothing about the importance of Macronutrient Profile for cats, but I can now rest assured that Daisy is in tip-top condition.”
The PFFF will be launching an online Q&A service in 2007 – watch this space for more information!
- Perfect Fit™ and Perfect Fit Feline Foodologist™ are both trademarks of Masterfoods 2006